GO-TO-MARKETASIASUSTAINABLE
Growing revenues for your digital businesses predictably, sucurely, seamlessly.
Asia-Pacific: Locomotive of the global economy
In the first half of 2020, their share of total German exports alone was 16 percent - a significant increase compared to 2009, when 12 percent of German deliveries went to Asia-Pacific.
The Asian countries are therefore important sales markets and partners for Europe.
what we do.
assessment
The first checkpoint is a marketing strategy-, organisation-, and technology-assessment. The central tools are interviews and a workshop.
market research
Identify and analyze your main competitors, their approaches, market size, dominating technologies, and price strategies. Do the same on your client and partner side.
value proposition
Analyse whether your value proposition is qualified for the new target market. Usually, we need to slightly adjust it.
GTM planning and execution
Based on the learnings, we form the GTM startegy and start implementing it with a focus on fast revenue adoption. We develop the message, identify the best prospects and go into the marketplace to close business.
create 'lighthouse customers'
WD2G speeds revenue traction for digital companies. D2G has deep experience in digital and an exceptional network in Europe.
growth and optimisation
We have the experience, the tools and processes have helped launch visible digital companies, including Microsoft Advertiser Suite, Turn, Facilitate Digital, Adform and Sizmek.
want to start your business in europe?
D2G is always ready to have your project done
Book a free meetingour process
Our process is a flexible framework that adapts, evolves, and responds to your needs. It is the streamlined result of two decades of setting up businesses in different sectors and regions.
objectives and scope
Discuss and define the targets you want to achieve with the project. Model out the target groups. Define measurable key performance indicators (KPIs) and set fundamental scope parameters to provide transparency for the project phase.
assessment
Once the project parameters have been defined, we conduct an in-depth assessment of your organization, technology, product offering, and strategy.
View Methods
research and analysis
As the next step we run a data-based analysis of the market (supply and demand), plan and execute a competitive analysis, build a forecast model and calculate a market outlook.
go-to-market planning
After internal assessment and solid market research, we start the go-to-market planning. Key elements are defining the distribution framework, process forming, describing tools and deliverables, and a fundamental geographical prioritization.
go-to-market execution
When the framework and KPIs are defined, we initiate the go-to-market execution. It starts with the organizational set up, marketing and sales, channel and partner recruitment and transparent creation and activation of the new business pipeline. At this point the client will receive access to reporting and file repositories.
optimize
Implement the strategy in agile manner to develop and test the new capabilities and processes. Permanently optimized.
want to ideate about your potential go-to-market into Europe?
Reach out and let's discuss your plans.
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