Oracle and Salesforce sued over online ad tracking
The Privacy Collective sued Oracle and Salesforce over online ad tracking
That is an interesting case to follow:
The Privacy Collective sued Oracle and Salesforce over online ad tracking. Both defendants claim that they are GDPR compliant on how they handle 3rd party data on their side.
The issue might be how data travels through the programmatic ecosystem and how it is shared between all the different platforms. Each party involved, on the user's request, should be able to provide information about where the user's data did come from and how it was used for ad delivery.