Oracle and Salesforce sued over online ad tracking | D2G

Oracle and Salesforce sued over online ad tracking

The Privacy Collective sued Oracle and Salesforce over online ad tracking

That is an interesting case to follow:
The Privacy Collective sued Oracle and Salesforce over online ad tracking. Both defendants claim that they are GDPR compliant on how they handle 3rd party data on their side.
The issue might be how data travels through the programmatic ecosystem and how it is shared between all the different platforms. Each party involved, on the user's request, should be able to provide information about where the user's data did come from and how it was used for ad delivery.

Share on

More posts on the following tags

Popular

How to take the shame out of self-promotion
Magic. My Macbook has been stolen.